UX Research · UX Design · Accessibility
I uncover the why, then design experiences that drive better outcomes.
I'm Maria Khoroshilova, a senior UX designer and researcher in Columbus, Ohio, with more than ten years experience across healthcare, education and finance. Today I work with The Ohio State University Wexner Medical Center's digital team. I started in graphic design, moved to marketing and media analytics, followed a dream of photography and landed in user experience fascinated by measurability, agility and attention to human behavior.
Selected work
Help surface insights for different types of users
Possip is an ed-tech platform that helps school leaders hear the voice of parents. After growing from 7 to 1,000 customers in three years, the product had been patched page by page. Over three months I ran the discovery, redesigned the landing experience and navigation around three personas, and tested it with ten people.
- 25%fewer simple customer service requests
- 15%faster onboarding for new customers
- 50%less support effort for accounts with no data yet
Case study · UX Design
Clinician Well-Being Summit: an event website in line with the Ohio State brand
Restructured the content, designed it in Figma with the university's BUX design system, and built it in Drupal.
Read the full case study →
Notes
All notesShort write-ups on how I solve small design problems.
- October 4, 2026Some facts about me beyond the resumeThe parts of how I work that don't fit on a resume: where I came from, what I pay attention to, and how I get things done.
- June 18, 2026Designing for an empty stateTurning a new user's empty dashboard into a helpful onboarding experience.
- May 2, 2026From the most frequent customer service request to the in-app user flowHow a frequent password-reset request became a self-service user flow.
- March 11, 2026User frustration caught on session recordingsWatching session recordings revealed a disabled button that still let users act — and no way to undo what they submitted.